I was very excited to read an article about B&N's efforts in becoming an E-Commerce Retailer. It really gets to the heart of the battle about giving readers what they want, in the form they want it in, and at different price options. With all this doom and gloom forecasting about what technology is doing to the publishing industry it's encouraging to see B&N has taken up the challenge and is charging forward, instead of whimpering in the corner. As an author, I applaud every effort that gets the written word out in front of people. As a reader I have to say, isn't that what it's all about?